The power of Neuroscience

No Apple Presenter Speaks for Longer Than 10 Minutes, and the Reason Is Backed by Neuroscience

The brain is easily bored. This one fact explains why Apple does what it does in its product launches. A presentation based on the fundamentals of neuroscience includes frequent changes to keep people interested. But how frequent is “frequent” change? Neuroscientists say our brains have a built-in stopwatch that ends around 10 minutes.