The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.

Source: The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

Hands-on: Ricoh’s Theta S 360-degree camera makes everyone a photo bomber – ImmedTech

Life-logging continues to be a trend at CES, with more cameras and apps than ever designed to record your daily activities and display them in unique, interactive ways. We went hands-on with Ricoh‘s latest rendition of its 360-degree camera, the Theta S, to see how 360-degree imaging might play into our everyday lives. Currently, it seems 360-degree photos and videos are often limited to sports photographers and travel.

 

Hands-on: Ricoh’s Theta S 360-degree camera makes everyone a photo bomber – ImmedTech

Google’s Super Cheap Virtual Reality Headset Is About to Get Better | TIME

The audio experience is getting more realisticMoreWhy GoPro’s Stock Is TumblingAmazon Is Building a Sequel to One of Its Most Popular ProductsVirtual reality newcomers are bound to be overwhelmed by the mesmerizing, lifelike visuals that surround them when putting on a VR headset for the first time. But creating an immersive audio experience is just as necessary to make a virtual reality environment feel realistic. Now, Google is helping developers do just that.The company recently announced that the software development kit for its Cardboard headset will now support spacial audio. Translation: audio in VR will behave more like the sounds we hear in our everyday lives. Google likens this effect to the way sound changes when a firetruck zooms by or when an airplane is heard passing overhead.Support for spacial audio is coming to Android and Unity, a development platform that’s used to build high-end mobile games.

Source: Google’s Super Cheap Virtual Reality Headset Is About to Get Better | TIME