Google’s Super Cheap Virtual Reality Headset Is About to Get Better | TIME

The audio experience is getting more realisticMoreWhy GoPro’s Stock Is TumblingAmazon Is Building a Sequel to One of Its Most Popular ProductsVirtual reality newcomers are bound to be overwhelmed by the mesmerizing, lifelike visuals that surround them when putting on a VR headset for the first time. But creating an immersive audio experience is just as necessary to make a virtual reality environment feel realistic. Now, Google is helping developers do just that.The company recently announced that the software development kit for its Cardboard headset will now support spacial audio. Translation: audio in VR will behave more like the sounds we hear in our everyday lives. Google likens this effect to the way sound changes when a firetruck zooms by or when an airplane is heard passing overhead.Support for spacial audio is coming to Android and Unity, a development platform that’s used to build high-end mobile games.

Source: Google’s Super Cheap Virtual Reality Headset Is About to Get Better | TIME

Light | Camera

This is an really exciting “disruptive technology”

Meet the world’s first multi-aperture computational camera. The Light L16 Camera uses breakthrough optics design with the most advanced imaging engine ever created to give you the control of a DSLR with the convenience of a smartphone. With 16 individual cameras, 10 of them firing simultaneously, the L16 captures the detail of your shot at multiple fixed focal lengths. Then the images are computationally fused to create an incredible high-quality final image with up to 52 megapixel resolution.

Source: Light | Camera

Advertising & Branding | Adweek

Here are the 10 most read AdFreak posts of 2015. Thanks for reading this year, and here’s to a fun and crazy 2016.    10. Similac Has a Big Hit With One…

“Just handling it makes you feel really special,” said one buyer. “There is no better way to treat yourself,” enthused another. “I love this item,” wrote a third, adding, “I…

Social media analytics company Unmetric has compiled a list called “Awesome Things Did in 2015,” which looks at social campaigns throughout the year that performed especially well in terms of…

Papa John’s pizza is the first of star quarterback Peyton Manning’s sponsors to publicly throw support behind the Denver Broncos player after doping allegations surfaced last weekend. Manning, who owns multiple…

You remember Tadas Vidmantas. He’s the director who made that insane spec ad for Lithuanian mineral-water brand Vytautas back in 2012. (The brand loved it so much, it hired Vidmantas…